WOW - Color Wow Raise The Root Thickening Spray 5oz

WOW - Color Wow Raise The Root Thickening Spray 5oz
WOW - Color Wow Raise The Root Thickening Spray 5oz
WOW - Color Wow Raise The Root Thickening Spray 5oz

WOW - Color Wow Raise The Root Thickening Spray 5oz

Regular price $32.20
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Raise the Root is a volumizing, thickening spray from Color Wow made for fine, flat, or thinning hair that needs lift specifically at the root. Rather than relying on stiff-holding resins, the formula uses flexible polymers that wrap around each strand near the scalp like a small spring, lifting hair up and holding it there while keeping the strand itself soft and mobile.

Because the polymers are clear rather than tinted, the spray is designed not to yellow or darken color-treated hair over time, and the lift is meant to hold through the day without the stiff, crunchy, or sticky feel of a traditional root-lifting mousse. It can be applied to either damp or dry hair, making it useful both as a blow-dry styling step and as a quick touch-up for hair that's gone flat later in the day.

  • On damp hair: concentrate the spray at the roots, then style and blow-dry as usual for the most lasting lift
  • On dry hair: spray at the roots for an instant boost in volume and shape between washes

Best suited to people with fine, flat, or thinning hair who want visible lift at the root and all-day body without switching to a heavier mousse or resorting to backcombing. It's a particularly good fit for color-treated or blonde hair, since the clear polymers are designed not to build up yellow or dull tone the way some volumizers can. It's not built for people with naturally full or coarse hair, and it's a root-lift and volumizing spray rather than a curl definer or frizz-control product.

Root-lift products typically take one of two routes: stiff-holding resins that can feel crunchy, or salt- and alcohol-based sprays that dry hair out. Raise the Root instead uses flexible elastomers that wrap around individual strands near the scalp like a small spring, lifting hair up and holding it there while leaving the strand itself soft and mobile rather than stiff. Because the polymers are clear, the formula is also built not to yellow or dull color-treated hair the way some volumizing products can over repeated use — a specific concern for people maintaining blonde or lightened color alongside fine, flat hair.

Spray onto damp hair, concentrating the application at the roots, then style and blow-dry as usual for the most lasting lift. It can also be used on dry hair — spray at the roots for an instant boost in volume and shape between washes.

  • Lifts specifically at the root instead of adding texture or hold through the mid-lengths and ends, so it targets flatness without changing the rest of the style.
  • Clear, non-yellowing polymers make it a safer volumizer for color-treated or blonde hair than salt- or alcohol-heavy options.
  • Works on both damp and dry hair, so it doubles as a blow-dry step and a midday touch-up spray.
  • Contains PEG-75 lanolin, an animal-derived ingredient, so despite being cruelty-free it isn't a vegan formula.
  • The longest-lasting lift still depends on blow-drying at the roots rather than air-drying.

Alcohol Denat., Water/Aqua/Eau, VP, VP/VA Copolymer, Panthenol, PEG-75 Lanolin, VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance/Parfum, Propylene Glycol, Hydrolyzed Keratin, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Linalool, Hexyl Cinnamal, Citronellol

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