Raise the Root is a volumizing, thickening spray from Color Wow made for fine, flat, or thinning hair that needs lift specifically at the root. Rather than relying on stiff-holding resins, the formula uses flexible polymers that wrap around each strand near the scalp like a small spring, lifting hair up and holding it there while keeping the strand itself soft and mobile.
Because the polymers are clear rather than tinted, the spray is designed not to yellow or darken color-treated hair over time, and the lift is meant to hold through the day without the stiff, crunchy, or sticky feel of a traditional root-lifting mousse. It can be applied to either damp or dry hair, making it useful both as a blow-dry styling step and as a quick touch-up for hair that's gone flat later in the day.
- On damp hair: concentrate the spray at the roots, then style and blow-dry as usual for the most lasting lift
- On dry hair: spray at the roots for an instant boost in volume and shape between washes