Money Masque is a rinse-out deep conditioning treatment mask developed by Color Wow with celebrity stylist Chris Appleton, formulated for dry, dehydrated, damaged, and chemically processed hair, including color-treated, bleached, and keratin-treated strands. Unlike a standard cream or paste mask that sits on top of the hair shaft, its lightweight gel texture is designed to penetrate the cuticle and cortex, delivering hydration without weighing hair down or leaving heavy buildup.
The formula is built around Mediterranean-derived plant ingredients: Blue Sea Kale (Crambe Maritima) extract, included to help bind sulfur with damaged keratin for added strength and elasticity; a kelp and algae blend (Laminaria Saccharina, Undaria Pinnatifida, and Chondrus Crispus extracts) that supplies moisture, minerals, and vitamins for dry and porous hair; and a hydrolyzed vegetable protein complex intended to smooth the hair surface without adding weight, which the brand positions as suited to fine or bleached hair.
Money Masque is formulated without sulfates or parabens, and the brand states it is vegan and not tested on animals. It's meant as a periodic treatment rather than an everyday conditioner — used roughly every third shampoo, or weekly, rather than with each wash.
- Suited to fine, thick, coarse, curly, or straight hair textures
- Formulated for dry, damaged, or chemically processed hair
- Rinse-out treatment, not a leave-in product
