Color Wow Curl Shook is a two-phase, shake-to-activate styling spray for curly and coily hair — not a shampoo or a leave-in cream — meant to be sprayed onto soaking-wet curls before air-drying or diffusing. One phase carries moisturizing plant oils (jojoba, rice bran, grape seed, coconut, and passionflower); the other carries curl-shaping polymers, and shaking the bottle combines the two so a single application aims to hydrate and define curls at the same time.
Because it goes on soaking-wet hair rather than damp or dry hair, it functions as a wash-day styling step rather than a touch-up product, and it's built to replace layering a separate oil, gel, and cream. The brand states its own testing found significantly less frizz in high humidity when it's used, and it's meant to dry into a soft, glossy curl without a stiff, crunchy cast.
The ingredient list also includes structural styling polymers and a small amount of colorant, so despite the emphasis on natural oils, this isn't a fully natural formula.
How to use:
- Shake the bottle well immediately before each use to combine both phases.
- Apply to soaking-wet hair, saturating thoroughly — including the underlayers and roots — for even coverage.
- Air dry, or dry using a diffuser, without further touching or scrunching once curls begin to set.
