Cult Favorite is Color Wow's firm-but-flexible aerosol hairspray, formulated specifically to hold a style without the stiffness, crunch, or yellow cast that many hairsprays leave behind on color-treated or gray hair. It uses an alcohol-based, silicone-free formula built around a flexible styling copolymer rather than the harder resins that make hair feel helmet-like.
Hydrolyzed keratin is included to help reinforce strands against the daily stress of styling, and ethylhexyl methoxycinnamate — a UV filter — helps protect hair color from sun-related fading. Because the hold comes from a brushable, flexible polymer rather than a rigid film, hair stays combable and restyleable through the day instead of setting into place permanently.
- Firm, all-day hold that stays brushable and never feels sticky or stiff
- Formulated without the ingredients that commonly yellow or dull hair color
- UV filter helps guard color-treated hair from sun fade
- Works on curly, straight, and textured styles alike
It's silicone-free, sulfate-free, paraben-free, and gluten-free, and suits anyone who wants real hold without the crunchy, stiff feel of stronger-hold sprays — particularly color-treated or blonde/gray hair where yellowing is a common complaint with other hairsprays. It's not designed to be a maximum, immovable hold spray; if you need hair to stay completely locked in place through humidity or heavy movement, a firmer-hold formula will outperform it.
How to use: Shake well before use. Hold the can about 10 inches from hair and spray evenly, or spray onto a brush or comb for more targeted placement and touch-ups.
