Wella - Texture Touch - Reworkable Matter Clay

Wella - Texture Touch - Reworkable Matter Clay

Wella - Texture Touch - Reworkable Matter Clay

Regular price $21.99
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Wella EIMI Texture Touch is a reworkable matte styling clay from Wella Professionals' EIMI line, built for creating light, piecey texture and definition in dry hair. Rated hold level 2, it uses a blend of beeswax (Cera Alba) and kaolin clay to grip strands without stiffness, so a style can be broken down and re-sculpted by hand throughout the day rather than setting hard the way a heavier pomade would.

Because it's worked into completely dry hair rather than damp or towel-dried hair, it doubles as a midday touch-up product. Its matte finish adds no shine or slick look, making it a straightforward choice for short-to-medium textured, tousled, or cropped styles.

Suited to anyone with short to medium hair who wants matte, piecey texture rather than shine or a firm hold-and-set finish. Hold level 2 puts it in the light-to-medium range, so it works better for finger-styled, tousled, or cropped looks than for controlling long or very thick hair. Fine for at-home or professional use, any gender.

The appeal here is control without commitment: because it's applied to dry hair and stays workable rather than locking into place, it fits a routine where a style needs adjusting more than once a day — styled in the morning, reworked after a gym session or by evening — without stripping and restyling from scratch.

  1. Rub a small amount between palms until evenly distributed.
  2. Work through dry hair, focusing on areas where texture or separation is wanted.
  3. Sculpt or finger-style into the desired shape.
  4. Rework at any point during the day by re-massaging the same product back into hair — no need to add more or wash out first.

Pros:

  • Reworkable throughout the day without needing to wash out and reapply
  • Matte finish with no shine, greasy look, or stiff cast
  • Beeswax and kaolin clay base gives grip without heavy buildup
  • Applies to dry hair, so it doubles as a midday touch-up product

Cons:

  • Hold level 2 is light-to-medium, so it won't control very long, thick, or coarse hair
  • Contains petrolatum, so overuse can weigh hair down or look greasy
  • Not fragrance-free; contains multiple fragrance allergens (linalool, limonene, eugenol)

Petrolatum, Cera Alba (Beeswax), Dicaprilyl Maleate, Propylene Glycol, Kaolin, PEG-10 Sunflower Glycerides, Quaternium-18 Bentonite, Silica, CI 77891, Parfum, Ethylhexyl Methoxycinnamate, Limonene, Mica, Linalool, CI 77491, CI 77499, Eugenol, Citral

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