This shampoo is aimed at people with fine, thin, or limp hair who want more root lift and body without switching to a heavier styling routine. Because it's marketed as color-safe, it also suits anyone with color-treated hair who still wants a cleansing (not co-wash) shampoo. It's a beginner-friendly, no-technique-required product suitable for any gender and any hair length, and works as the first step in a two-part system alongside VERB's matching Volume Conditioner.

The differentiator here is that it targets root-level flatness specifically, using amaranth extract and biotin to add fullness while still being labeled safe for color-treated hair — a combination that lets people with fine or color-treated hair get volume without resorting to a separate clarifying or color-stripping shampoo.

Massage into wet hair, work into a lather, and rinse thoroughly. Follow with VERB Volume Conditioner for the brand's full volumizing effect.

Pros:

• Adds root lift and body without the heaviness of a mousse or dry shampoo layered on top
• Color-safe formula won't strip color-treated hair the way a high-sulfate clarifying shampoo would
• Vegan, cruelty-free, and paraben-free per VERB's own formulation standards
• Works on all hair lengths, not just short or fine cuts

Cons:

• Its "no harmful sulfates" claim is about avoiding SLS/SLES specifically — the olefin sulfonate cleanser it uses instead is still a strong detergent, so it isn't a truly gentle option for very sensitive or eczema-prone scalps
• Full 72-hour volume claim is based on using it together with the matching Volume Conditioner, not the shampoo alone
• Root-focused lift is less noticeable on very thick or coarse hair that isn't prone to going flat