VERB Hydrating Shampoo is a sulfate-free, mild cleansing shampoo built around gentle amino-acid and isethionate surfactants, argan oil, and babassu oil to clean dry, frizzy hair without stripping moisture. It's formulated to be safe on color-treated hair, and pairing it with VERB's matching Hydrate Conditioner is what the brand's published hydration and frizz-reduction results are based on.

The shampoo is paraben-free, gluten-free, vegan, and made without animal testing. To use, massage into wet hair, work into a lather, and rinse thoroughly, then follow with the Hydrate Conditioner or a weekly hydrating mask for continued softness.

Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, PPG-2 Hydroxyethyl Coco/Isostearamide, Argania Spinosa (Argan) Kernel Oil, Aloe Barbadensis (Aloe Vera) Leaf Juice, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Helianthus Annuus (Sunflower) Seed Extract, Alanine, Arginine, Aspartic Acid, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Panthenol, Glycol Distearate, Sodium Cocoyl Isethionate, PEG-150 Pentaerythrityl Tetrastearate, Fragrance (Parfum), Citric Acid, Silicone Quaternium-8, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Glycerin, Sodium Laurate, Disodium EDTA, Polyquaternium-44, Coconut Acid, Sodium PCA, Sodium Lactate, Sodium Isethionate, Magnesium Nitrate, PCA, Sodium Sarcosinate, Ethylhexylglycerin, Trimethylsiloxyamodimethicone