Outplay is part of Redken Brews, Redken's men's grooming line, and is built for men who want a strong-hold, matte, texturized finish rather than a shiny or slicked pomade look. Redken's own guidance recommends it especially for clients with fine hair, where the mineral-salt grip and crunch-free hold can add texture without weighing hair down. It works on damp or dry hair and suits short-to-medium textured or messier styles rather than sleek, combed-back looks.

The mineral-salt grip is what separates Outplay from a typical wax-based pomade: it sets up quickly for immediate hold, but because the formula is crunch-free, hair stays soft to the touch and can be reworked through the day instead of hardening into a fixed shape. Redken pairs that with a matte finish specifically so the result reads as textured and natural rather than glossy, which is the look the Brews line is built around.

Rub a small amount in hands and work through damp or dry hair.

PRO TIP: For best results, apply to blow-dried hair.

Recommended for clients with fine hair.

• Crunch-free formula, so it separates and texturizes without the stiff, flaky feel of a hard-hold gel.
• Mineral salts give immediate grip, which helps the style hold its shape as soon as it's worked in.
• Matte finish suits textured, grungy, or undone-looking styles rather than a polished, shiny look.
• Maximum hold means it isn't the pick for anyone wanting a soft, movable style — it's built to lock texture in place.
• Contains cosmetic colorants and fragrance, worth noting for anyone prone to scalp sensitivity.