Formulated for men (per Redken Brews' positioning) with thick, coarse, or hard-to-hold hair who want the strongest hold in the line for structured, sculpted styles that need to last a full day. It's a good fit for anyone who prefers a high-shine finish over a matte one, and because it's water-soluble, it also suits people who don't want pomade residue building up over multiple daily uses.

It fills a specific niche: the strongest hold in a water-based, wash-out-in-one-shampoo format, so it suits anyone who wants an all-day, high-shine, sculpted style without the buildup or difficult removal that comes with wax- or petroleum-based high-hold pomades.

Rub a small amount between your palms to warm the product, then work it through damp or dry hair with your fingers to style and shape as desired.

Pros:

• Strongest hold level in the Redken Brews pomade lineup, built for all-day style retention
• Water-based formula rinses out completely with a normal shampoo, unlike petroleum- or wax-based pomades
• Warms and spreads smoothly from cold, without needing to be melted between fingers first
• High-shine finish adds visible definition to sculpted styles

Cons:

• High-shine finish isn't a fit for anyone wanting a matte, natural-looking hold
• Maximum hold can read as a stiffer, more "set" look than lighter pastes or creams give
• Best results require rubbing it between the palms to warm it first — applied cold and unworked, distribution is less even