Formulated for normal-to-dry hair that's washed frequently, including color-treated hair, since the surfactant profile and Integrity 41 sunflower extract are meant to be gentler and less stripping with daily or near-daily use. Suitable for home use at any experience level. It is a cleansing shampoo, not a UV-protecting product — there is no UV-filter ingredient in this formula (unlike its companion Daily Frequent Conditioner).

This is a shampoo built for people who wash often and don't want that to mean dryness or fading color — the milder ammonium lauryl sulfate base and the sunflower-derived Integrity 41 extract are both chosen with frequent, color-conscious washing in mind, rather than being a generic everyday cleanser with a marketing claim added on top.

Apply to wet hair, massage into a lather at the scalp and through the lengths, then rinse thoroughly. Follow with milk_shake Daily Frequent Conditioner. Can be used for daily or frequent washing as needed.

Pros:

• Milder ammonium lauryl sulfate base (rather than sodium lauryl sulfate) suits frequent washing
• Paraben-free formula
• Hydrolyzed milk protein and apple juice extract add lightweight moisture without heaviness
• Integrity 41 sunflower seed extract is included to help protect color vibrancy between washes

Cons:

• Still a sulfate-based shampoo (ammonium lauryl sulfate) — it is SLS-free but not sulfate-free overall, worth knowing for anyone avoiding all sulfates
• Contains synthetic dyes (Yellow 5, Red 40) and the methylchloroisothiazolinone/methylisothiazolinone preservative pairing, which some sensitive scalps react to
• No UV-filter ingredient, despite being marketed alongside color-protecting claims — sun protection should come from a leave-in or styling product instead