Food For Soft Detangling Hydrating Shampoo is a cleansing shampoo from Matrix aimed at dry to severely dry hair. Its cleansing base combines sodium laureth sulfate, sodium lauryl sulfate, and cocamidopropyl betaine, so it lathers and removes buildup like a standard shampoo, while avocado oil and sodium hyaluronate are added to soften strands and help hair hold onto moisture as it's cleansed. Dimethicone and amodimethicone contribute to the smoother, less-frizzy feel Matrix advertises. The brand states that, used as a system with the matching Food For Soft conditioner, mask, and oil, the line delivers up to 7x more moisture and 5x smoother hair compared with a non-conditioning shampoo, with softness effects lasting up to 72 hours — figures based on Matrix's own product testing rather than independent measurement.
The formula is vegan and positioned as safe for color-treated hair, and Matrix markets it for daily use, though anyone managing very dry or chemically treated hair may prefer to alternate it with a sulfate-free cleanser given the sulfates in its base.
