This two-piece kit pairs L'ANZA's T.R.U.E. Clean Shampoo, a powder shampoo that activates into lather with water, with T.R.U.E. Pure Conditioner, a silicone-free rinse-out conditioner. The shampoo starts as a dry powder and is designed to use roughly 70% less water than a standard liquid shampoo during manufacturing and use, cutting down on packaging and shipping weight as part of L'ANZA's sustainability-focused T.R.U.E. line. It's built around a blend of aloe vera, hydrolyzed rice protein, and seaweed (Laminaria Ochroleuca) extract for a gentle, color-safe cleanse.
- T.R.U.E. Clean Shampoo (powder) — activate by sprinkling about half a teaspoon into wet palms with a little water and rubbing until it forms a lather
- T.R.U.E. Pure Conditioner, 236ml — silicone-free rinse-out conditioner with squalane and apple fruit extract
The conditioner is formulated without silicones, using squalane along with apple fruit extract, algae extract, and sunflower and avocado oils to add moisture and shine without buildup. Both products are vegan, cruelty-free, and color-safe, and the shampoo itself is fragrance-free; the conditioner contains a light fragrance.