Anyone wanting a firm-hold styling gel for bold, textured, high-volume looks — all hair types and lengths, best suited to styles that need structure and hold rather than soft, natural movement.

Soft-hold products can't deliver the structure that bold, high-volume styles need to hold their shape through a full day. Lagoom Jam is formulated as a firm-hold gel specifically for that purpose, using the FlexPROtec complex to build long-lasting hold rather than the light, flexible hold a everyday styling cream provides.

Apply to towel-dried hair for the most control, distributing evenly before styling. For maximum volume, apply at the roots specifically, then blow-dry hair upward or with a round brush to build lift as it dries. It can also be applied to already-dry hair to add texture or restyle without a full rewash.

Pros: genuinely firm, long-lasting hold thanks to the acrylate copolymer base, suited to bold styles that need to hold shape through the day. Works on both towel-dried and fully dry hair, so it's flexible for restyling.

Cons: firm-hold gels can feel stiffer and less touchable than a flexible-hold product, which matters if you prefer a softer finish. Contains parabens, which isn't a fit for anyone specifically avoiding them.