Supreme Defining Gel is aimed at naturally wavy, curly, or coily hair that needs strong hold to keep its shape through the day, particularly curls that fall flat, lose their pattern, or frizz out by midday with lighter gels. It sits at the top of DevaCurl's hold range, above the brand's Ultra Defining Gel, so it's better suited to people who've found softer gels don't give them enough definition than to someone with loose waves who just wants light hold. It's a consumer retail product usable by both curl-care beginners and people already following a defined curly-hair routine.

The main reason to pick this over a standard curl gel is hold strength without the stiffness that usually comes with it: it's formulated to dry into a cast that breaks down into soft, defined curls once you scrunch it out, rather than staying crunchy, so it works for curl patterns that need real hold to survive humidity or a full day out but still want movement rather than a helmet-like finish.

Rub the gel between your palms, then scrunch it into soaking wet curls. Do not rinse it out. Style as usual, and once hair is completely dry, shake at the roots and scrunch to soften and break up the cast.

Strengths:

1. Strongest hold in DevaCurl's defining gel lineup, useful for curls that fall or frizz with lighter products
2. Dries down non-sticky and non-flaking once the cast is scrunched out
3. Free of silicones, sulfates, parabens, gluten, and phthalates, which fits common curly-hair-routine restrictions

Trade-offs:

1. Maximum-hold formula feels heavier and stiffer while wet than the brand's lighter Ultra Defining Gel
2. Has to go on soaking wet hair, which adds a step for anyone used to applying styler to towel-dried hair
3. Meant to be scrunched out once dry, so it takes a little technique to avoid a stiff cast if that step is skipped