Anyone dealing with noticeable product buildup, hard-water dulling, chlorine exposure from swimming, or heavy styling-residue on the hair. It's color-safe, so it's suitable for color-treated hair as well.

Because it's a stronger, sulfate-based cleanser, it's better used periodically as a reset before a conditioning treatment than as an everyday shampoo. Fine for both professional in-salon use and at-home use by retail customers.

Everyday shampoo isn't always strong enough to fully clear the residue that styling products, hard water, and chlorine leave behind, and that residue is a big part of what makes color look dull and hair feel weighed down. K-Pak Clarifying Shampoo is built to cut through that buildup with sodium laureth sulfate as its main cleanser, while keratin, guajava fruit extract, and evening primrose oil - delivered through Joico's SmartRelease liposome system - keep the wash from feeling overly harsh. It's meant to be used as an occasional reset before a deeper conditioning step, not as a daily shampoo.

• Wet hair thoroughly with warm water
• Apply shampoo and lather into hair and scalp
• Leave on for 2-5 minutes
• Rinse thoroughly
• Follow with K-Pak Conditioner or another K-Pak conditioning treatment for best results

Pros:

• Effectively removes chlorine, hard-water minerals, and styling-product buildup that a regular shampoo can leave behind
• Color-safe formula, so it can be used on color-treated hair without stripping vibrancy
• SmartRelease liposome delivery keeps depositing keratin and evening primrose oil after rinsing

Cons:

• Contains sodium laureth sulfate, so it is not a sulfate-free shampoo despite being color-safe
• Strong enough cleansing action that frequent use can leave hair or scalp feeling dry
• Best paired with a conditioner afterward, since it's a clarifying formula rather than an everyday moisturizing shampoo