This shampoo is aimed at people with damaged, dry, or high-porosity hair from repeated heat styling, coloring, or chemical straightening/keratin services who need a cleanser that won't strip hair further. Amika positions it for all hair types and textures, 1-4c, with a particular nod to high-porosity hair.

What separates this from a standard repairing shampoo is that Amika designed it and its matching conditioner as a two-step bond-repair system rather than a single stand-alone product, aiming both steps at the same internal hair bonds that break down from heat, color, and chemical services. Used together — as the brand recommends — that system approach is the basis for its breakage and strength claims, rather than any single ingredient doing the work.

Amika recommends a double-cleanse method to get the full benefit of the formula.

1. Massage a quarter-sized amount through wet hair, focusing on the roots, then rinse
2. Repeat a second application to reap the treatment benefits, then rinse thoroughly
3. Follow with the Kure Bond Repair Conditioner for best results
4. Use as a regular part of your wash routine

This shampoo's strengths and limits track closely with its sister conditioner, since both use the same bond-repair technology.

Pros

• Cleansing base skips harsh sulfates while still lathering well
• Color-safe and labeled safe for keratin, Brazilian blowout, and other chemical treatments
• Formulated with a real mix of plant oils and botanical extracts alongside vegan proteins
• Brand's double-cleanse instructions let you control how much treatment benefit you get per wash

Cons

• The brand's strongest performance claims (55% less breakage, 2x stronger) are based on the shampoo and conditioner used together, not the shampoo alone
• Daily use is recommended by the brand, which won't suit anyone on a co-wash or low-shampoo routine
• Contains synthetic fragrance and fragrance-allergen compounds (limonene, benzyl benzoate) worth checking for anyone with fragrance sensitivities