A violet-toning shampoo for blonde, platinum, or silver hair, formulated to neutralize brassy and yellow tones using violet and blue-toning pigments. Unlike many purple shampoos, it's built on a sulfate-free surfactant base — AG uses a milder cleansing system engineered to still deposit pigment effectively.

How to Use

• Massage into wet hair
• Leave briefly
• Rinse thoroughly
• Use 1-2 times per week, or more often for stronger toning needs

Aqua, Sodium Lauroyl Sarcosinate, Sodium Cocoyl Alaninate, Cocamidopropyl Betaine, Coco-Glucoside, Coco-Betaine, Sodium Cocoyl Isethionate, Sodium Taurine Cocoyl Methyltaurate, Cocamidopropyl Hydroxysultaine, Laureth-2, PEG/PPG-120/10 Trimethylolpropane Trioleate, Phenoxyethanol, Glycol Distearate, Hydrogenated Castor Oil, Caprylyl Glycol, Parfum, Citric Acid, Polyquaternium-10, Benzyl Alcohol, Sodium Benzoate, Glycerin, Coumarin, Panthenol, Dimethicone PEG-8 Meadowfoamate, Cinnamidopropyltrimonium Chloride, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Benzoic Acid, Sodium PCA, Alcohol, Tris(Tetramethylhydroxypiperidinol) Citrate, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia Flower/Leaf/Stem Extract, Pinus Palustris Leaf Extract, Trifolium Pratense Extract, Helianthus Annuus Extract, Potassium Sorbate, Helianthus Annuus Seed Extract, 1,2-Hexanediol, Chlorphenesin, Sorbic Acid, CI 60730, CI 42090, CI 17200.