Name: AG - Silver Shampoo
Brand: AG
Price: 24.99 CAD
Availability: InStock

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10oz

1L

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AG Silver Shampoo is a toning shampoo that neutralizes yellow and brassy tones in blonde, gray, and lightened hair, using violet pigment to counteract warmth left behind by color processing or sun exposure.

It's built on a sulfate-free cleansing base rather than harsh detergents, so it tones without stripping hair dry. Because the violet pigment is concentrated, it doesn't need daily use — a couple of times a week is enough to keep brassiness in check between salon toning appointments.

Massage into wet hair, leave on briefly (longer for stronger toning on very brassy hair), then rinse thoroughly. Use 1–2 times a week.

Anyone with blonde, gray, silver, or lightened hair dealing with yellow or brassy undertones — useful for stretching time between salon toning sessions. Not needed on hair without warmth to neutralize, since the violet pigment has nothing to counteract on non-toned dark hair.

Color-treated blonde and gray hair pulls warm between salon visits, and Silver Shampoo is a low-effort way to keep that warmth in check at home — a sulfate-free toning step rather than a full color service, without over-drying hair the way some clarifying or toning shampoos can.

Wet hair thoroughly
Massage shampoo into hair, focusing on areas with the most brassiness
Leave on briefly — longer for stronger toning on very brassy hair — then rinse thoroughly
Use 1–2 times a week; more frequent use can over-tone light hair

Pros:

Effectively neutralizes yellow and brassy tones on blonde, gray, and lightened hair
Sulfate-free cleansing base is gentler than a standard clarifying shampoo
Concentrated formula means a little goes a long way — only needed 1–2 times a week

Cons:

Overuse or leaving it on too long can leave a violet or ash cast, especially on very light or porous hair
Does nothing for hair without yellow/brassy tones to correct

Ingredients
Aqua (Water/Eau), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Alaninate, Cocamidopropyl Betaine, Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Taurine Cocoyl Methyltaurate, Coco-Glucoside, PEG/PPG-120/10 Trimethylolpropane Trioleate, Laureth-2, Hydrogenated Castor Oil, Glycol Distearate, Phenoxyethanol, Caprylyl Glycol, Parfum (Fragrance), Glycerin, Polyquaternium-10, Citric Acid, Benzyl Alcohol, Coumarin, Panthenol, Dimethicone PEG-8 Meadowfoamate, Helianthus Annuus (Sunflower) Seed Extract, Cinnamidopropyltrimonium Chloride, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium PCA, Calendula Officinalis Flower Extract, Dianthus Caryophyllus Flower Extract, Lavandula Angustifolia (Lavender) Extract, Pinus Palustris Leaf Extract, Trifolium Pratense (Clover) Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, CI 60730 (Ext Violet 2), CI 42090 (Blue 1), CI 17200 (Red 33).

AG - Silver Shampoo

AG - Silver Shampoo

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