People with dry, dehydrated, or stressed hair, from heat styling, color processing, or environmental exposure, looking for a rinse-out mask rather than a leave-in treatment. Suitable for most hair types, but the rich, coating conditioning agents mean fine or easily-weighed-down hair should apply from mid-lengths only and use sparingly. Available in a retail-size 5.1 oz jar and a 16.9 oz backbar size. Not aimed at oily scalps or hair that's already well-moisturized.

What sets this mask apart from a generic conditioning treatment is that Wella built it specifically around dryness and stress recovery rather than as an all-purpose smoother. The combination of panthenol and oleic acid is there to replace moisture the hair has lost, vitamin E is included for antioxidant protection, and the goji berry extract is the ingredient Wella markets as the line's signature addition.

• Shampoo hair first, then apply the mask to clean, damp hair from mid-length to ends, avoiding the scalp and roots
• Leave on briefly
• Rinse thoroughly with water
• Use as a periodic deep treatment rather than a daily conditioner, adjusting frequency to how dry or stressed the hair is

• Nutri-Enrich-Blend, panthenol, oleic acid, vitamin E, goji berry extract, targets dryness and frizz specifically rather than being a generic all-purpose mask
• Sold in both a personal-size and a larger backbar size
• Rinses out rather than requiring styling around a leave-in product
• Contains methylparaben and propylparaben, plus fragrance allergens, worth checking for anyone avoiding those ingredient categories
• Richer, coating conditioning agents can feel heavy if applied at the roots or used on fine hair without moderation
• The marketed goji berry ingredient sits well down the ingredient list, behind the base conditioning agents