Restore youthful-looking hair with the Joico YouthLock Shampoo from Joico.

Specially formulated for mature, dry, and brittle hair, this gentle, sulfate-free shampoo cleanses while helping restore body, shine, and softness. Infused with collagen, Buriti fruit oil, and Joico's SmartRelease® Technology, it helps strengthen hair, improve hydration, and reduce hair fall due to breakage, leaving hair healthy, refreshed, and more resilient.

Key Benefits

• Gently cleanses without stripping moisture
• Helps reduce hair fall due to breakage
• Boosts shine and softness
• Restores body and bounce
• Sulfate-free (SLS/SLES free)
• Ideal for mature, dry, and brittle hair

How to Use

Apply to wet hair and massage into a rich lather. Rinse thoroughly and follow with Joico YouthLock Conditioner for best results.