A blonde's best kept secret.

This ultra-violet shampoo tones brassy hues and is clinically proven to strengthen and hydrate damaged hair.

1. Lather and massage shampoo through wet hair from roots to ends.
2. Rinse.

Pro tip: Keep track of your tone. If you're loving your tone, keep up your routine as is. If you notice brassiness peeking in, increase use an additional time per week. If you are a little too cool-toned and nearing a violet tone, cut back for a week or two.

• Brightens + tones: Brassy hues don't stand a chance. This shampoo brings out the best and brightest shades of blonde, silver, and gray.
• Wash your way to stronger hair: bust your brass strengthens damaged hair while helping to prevent future damage.
• Resilts in 2.2x stronger hair and 55% less breakage.*
• Clinically proven to be safe for color-treated hair.**
• Free from sulfates, parabens, phthalates, mineral oil, and petrolatum.

*After one use, when used as a system, clinically proven.
**Clinically tested when shampoo and conditioner are used as a system.