Men who want more volume and fullness at the roots, especially with hair that falls flat or looks thin when styled. It works for short and medium styles where you want lift and a textured matte look, and as a base under a cream or paste when you want more body. Easy for beginners: a light sprinkle onto dry hair is all it takes.

Not for slick or high-shine styles, and on its own the hold is light.

Boost Powder is about lift right at the root. Silica silylate provides flexible hold and thickens the hair, and because the powder is weightless it adds grit and lift without weighing styles down. Because it's so light, you can sprinkle it on first and finish with a cream or paste on top, which is how American Crew suggests getting more volume and texture out of the rest of your routine.

• Tap the jar a few times to loosen the powder.
• Pour a small amount into your hand.
• Sprinkle it lightly and evenly onto dry hair, making sure it reaches the roots for maximum lift and separation.
• Combine with Fiber Cream or other American Crew styling products for more volume and styling options.

Pros:

• Root lift and visible thickness from a small amount
• Weightless, matte finish
• Layers with other American Crew stylers for more hold and texture
• Compact jar, easy to carry
• No added fragrance in the listed ingredients

Cons:

• Light hold only; you'll need a cream or paste for structured styles
• Powder can be uneven if you pour too much in one spot, so sprinkle lightly
• Small 10 g jar