Men with short to medium-length hair who want a polished, shiny style with real hold: slick-backs, side parts, quiffs and pompadours. It works on fine through thick hair; thicker hair may need a little more product.

The 85 ml tin is sized for personal use; the 280 ml tub suits regular users and barbershops.

Classic oil-based pomades give shine but are hard to wash out. Aqua Styling gets a similar slick, glossy result from a water-based formula, so the hold is firm through the day and the hair comes clean with a normal shampoo. The salon tub makes it economical for anyone who styles daily.

Apply to dry or towel-dried hair.

• Scoop a fingertip amount and warm it between your palms.
• Work it through the hair from roots to ends.
• Comb or shape into the style; add a little more for extra hold or shine.

To restyle later, dampen your hands and rework the hair. Wash out with shampoo.

Pros:

• Strong hold (level 4) with a high-shine wet finish
• Rinses out with one shampoo, no heavy build-up
• Stays workable, so you can restyle with damp hands

Cons:

• Gives shine, so it is the wrong pick for a matte or natural look
• Water-based products can soften in heavy rain or humidity
• Contains fragrance