Best suited to people with dry, dehydrated or 'thirsty' hair, including colour-treated hair that also runs dry, who want a daily moisturizing cleanse rather than a volumizing one. Because the formula leans on richer conditioning agents (glyceryl oleate, a silicone derivative), it's a poor match for fine or oily hair, which can end up feeling weighed down. It's an at-home consumer product for regular use across genders.

What sets this shampoo apart from a general moisturizing formula is the combination of hyaluronic acid with organic papaya extract and milk-derived proteins, aimed specifically at restoring softness to hair that's dry rather than just adding shine. Because milk_shake also builds in colour-protecting claims, it does double duty for anyone whose hair is both dry and colour-treated, without needing a separate colour-care shampoo.

Wet hair with warm water, apply the shampoo to your palm and work it into the scalp and through the lengths, then rinse thoroughly. A second, shorter application can help with very oily or product-heavy hair. Follow with milk_shake Moisture Plus Conditioner, or the brand's Moisture Plus Whipped Cream for deeper conditioning, rather than a volumizing conditioner, to keep the moisture-focused benefits.

Pros:

• Blends gentler sugar-based surfactants (decyl glucoside, coco-glucoside) into its cleansing base rather than relying only on harsher sulfates
• Hyaluronic acid and organic papaya extract are included specifically to target dryness, not just general cleansing
• Brand states the formula helps protect hair colour, useful for colour-treated hair that's also dry

Cons:

• Still contains ammonium lauryl sulfate, so it is not a sulfate-free shampoo despite its moisturizing focus
• Contains a silicone (PEG-8 dimethicone), which can build up on hair over repeated use without an occasional clarifying wash
• Its richer conditioning agents make it a poor fit for fine or oily hair, where it can leave hair feeling flat