Aimed at everyday consumers with color-treated or highlighted hair who want a shampoo that cleans thoroughly — it's a real sulfate-based formula, not a gentle co-wash — while adding back some protein and antioxidant support. It isn't the right pick for anyone specifically seeking a sulfate-free or low-lather shampoo.

The key benefits of using Milkshake - Color Care - Color Maintainer Shampoo are:

1. It helps to retain hair color for longer periods of time, protecting your color and preventing premature fading.

2. It helps to keep hair nourished and hydrated, while helping to prevent split ends and breakage.

3. It helps to protect hair from the damaging effects of UV rays, heat styling and environmental pollution.

4. It helps to keep hair looking vibrant, healthy and glossy with a weightless shine.

5. It is cruelty-free and free of parabens, sulfates and other harsh chemicals.

Using Milkshake Color Care Color Maintainer Shampoo is simple!
First, wet your hair thoroughly with warm water. Apply a generous amount of shampoo to your scalp and massage it in with your fingers, working up a lather. Make sure to rinse the shampoo out of your hair completely with warm water.
Next, apply a small amount of Milkshake Color Care Color Maintainer Shampoo to the mid-lengths and ends of your hair. Massage it in gently and then rinse off with warm water.
Finally, condition your hair with a product designed for color-treated hair, such as Milkshake Color Care Conditioner. Massage the product into the mid-lengths and ends of your hair, and then rinse it out with cool water.
Your hair should now be clean, nourished, and ready to style!

Pros:

- Moisturizes and conditions hair
- Gentle, non-abrasive formula
- Protects color-treated hair from fading and discoloration
- Easy to use
- Enhances vibrancy and shine of colored hair

Cons:

- Not suitable for all hair types
- Can be expensive
- May not be effective for colored hair that is already starting to fade
- May contain harsh ingredients that can irritate the scalp