This shampoo is meant for people with very dry, thick, or coarse hair who need a cleanser that won't strip moisture — including those with frizz-prone or textured hair looking for extra softness after washing.

It is not aimed at fine or oily hair, since a rich, moisture-focused shampoo like this can feel heavy or weigh down finer strands.

Very dry, thick, or coarse hair often can't tolerate the same cleansers that work fine on normal hair — regular shampoo can leave it feeling rougher and more prone to frizz. This one is built specifically to clean the scalp thoroughly while depositing aloe, apricot kernel oil, and cupuaçu butter onto the lengths, so hair comes out of the shower already softer rather than stripped bare.

It's most effective as the first step of a routine — the brand designed it to be used together with the matching conditioning balm and leave-in cream from the same Ultra HydraSource line for cumulative moisture and frizz control, rather than as a stand-alone fix.

• Wet hair thoroughly
• Apply a quarter-sized amount to the scalp and massage into a lather
• Let the lather run through the lengths and ends as you rinse, rather than scrubbing shampoo directly into dry ends
• Rinse thoroughly with lukewarm water
• Follow with Ultra HydraSource conditioner or conditioning balm for the intended moisture system

Pros:

• Cleanses very dry or coarse hair without the stripping feel of a standard clarifying shampoo
• Aloe, apricot kernel oil, and cupuaçu butter leave hair noticeably softer after rinsing
• Vegan, paraben-free, silicone-free, and mineral oil-free
• Works as a system with the matching Ultra HydraSource conditioner and leave-in for extended frizz control

Cons:

• Contains sulfates, so it's not suitable for a strictly sulfate-free routine
• Rich, moisture-focused formula can feel heavy on fine or thin hair
• As a shampoo alone (without the conditioner/leave-in in the line), the moisture benefit is shorter-lived