This is a 20-volume (6%) cream peroxide developer, the oxidizing half of a two-part permanent hair color system. On its own it doesn't change hair color; it's mixed with a permanent crème color to activate the color molecules and open the hair cuticle so pigment can deposit or lift.
At 20-volume strength, this developer is formulated for moderate lift — commonly used for depositing color at the same level, covering grey, or lightening natural hair by a modest amount, depending on the color line and formula it's paired with. Cream-based developers like this one are designed to stay in place during application, rather than running like a liquid developer, while buffering the mixture's pH so the resulting color processes evenly.
Developers at this strength are meant to be used by a colorist following the specific mixing ratio and processing time called for by the permanent color line it's paired with; ratios and timing vary by brand and color line, so the color manufacturer's own instructions should be followed rather than a generic ratio.