Formulated specifically for fine-to-normal hair that has been color-treated (permanent color, highlights, balayage) and needs help holding onto vibrancy between salon visits.

It's a mainstream take-home retail shampoo sold through salons and beauty suppliers, not a professional-only backbar item, and is appropriate for anyone who colors their hair and washes regularly — it's not aimed at chemically virgin or non-colored hair.

The differentiator is the pairing of Fade-Stop technology with a formula weight matched to fine-to-normal hair specifically: it targets the anchoring of color molecules to reduce fade, while amodimethicone keeps strands smooth, without the heavier conditioning load of Goldwell's Extra Rich version made for coarser, thicker color-treated hair.

For best results, use alongside Goldwell Dualsenses Color Brilliance Conditioner.

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and massage through hair, working down to the ends
• Rinse
• Repeat for extra cleansing if needed

Pros

• Fade-Stop technology is specifically formulated to slow color fade with regular use, rather than being a general-purpose shampoo repositioned for color
• Amodimethicone gives an immediate smoothing/shine effect on color-treated strands
• Formulated lighter than Goldwell's Extra Rich version, so it won't overload fine or normal-density hair

Cons

• Uses a sulfate-based cleansing system (sodium laureth sulfate), so it's not a match for anyone specifically shopping for a sulfate-free color shampoo despite occasionally being grouped that way
• Contains several fragrance-allergen compounds (limonene, linalool, amyl cinnamal) worth noting for sensitive scalps
• Priced at a premium versus mass-market color-care shampoos