Fine-to-normal, color-treated hair that needs a fast conditioning boost without the weight of a longer-processing mask — not intended for thick or coarse hair, which Goldwell addresses with its separate Color Extra Rich treatment instead.

Color-treated hair benefits from regular conditioning treatments, but a mask that requires 15–20 minutes of processing time doesn't fit into every wash-day routine. This mask is formulated to deliver a meaningful conditioning and shine boost in just 60 seconds, making it realistic to use every wash rather than saved for occasional deep-treatment days.

Apply to hair right after shampooing, while it's still wet — this is a rinse-out treatment, not a leave-in. Distribute through the lengths, leave on for exactly 60 seconds (it's formulated to work fast, not to sit longer for extra benefit), then rinse thoroughly.

Pros: the 60-second treatment time is genuinely Goldwell's own tested formula speed, not an exaggerated claim, so it fits into a normal shower routine without extra waiting. Formulated specifically for fine-to-normal hair, so it won't weigh down finer strands the way a richer mask for coarse hair would.

Cons: because it's calibrated for fine-to-normal hair, thick or coarse color-treated hair may find it doesn't provide enough conditioning — Goldwell's Color Extra Rich line is built for that instead. A 60-second treatment is a quick boost, not a substitute for a longer deep-conditioning mask when hair needs more intensive repair.