The AG Brighten & Protect Holiday Kit bundles three products from AG's Sterling Silver line — a violet-toning shampoo, conditioner, and intense toning mask — built to counteract the brassy, yellow-gold cast that develops in blonde, silver, gray, or highlighted hair. It's a three-step system rather than a single product: the shampoo (10 oz) and conditioner (8 oz) form the everyday wash-and-condition step, while the mask (5 oz) is a more concentrated toning treatment meant for once or twice a week, or whenever discoloration builds up.
All three rely on violet pigment to cancel out warm, brassy tones, along with sunflower seed extract and plant-derived conditioning agents to add softness and offset the dryness that can come with repeated toning or color services. AG formulates the Sterling Silver line, like the rest of its range, without sulfates, parabens, DEA, or gluten, and markets it as vegan and cruelty-free.
Because the toning effect comes from pigment rather than bleach or chemical correction, results build gradually with each use and fade between washes, so this kit works best as an ongoing maintenance routine between salon color appointments rather than a one-time fix for heavy brassiness.
- Includes Sterling Silver Shampoo (10 oz), Conditioner (8 oz), and Mask (5 oz)
- Violet-based formulas that target brassy and yellow tones
- Sulfate-free, vegan, and cruelty-free
