Joico Colour Balance Purple Conditioner is a hair product designed for anyone looking to maintain their purple-toned hair. It helps to nourish and protect your hair from damage while also keeping the colour vibrant and strong. The conditioner contains nourishing ingredients such as shea butter, argan oil, and algae extract to help moisturize and detangle the hair. It also features a UV protectant to help shield the hair from colour fading. Finally, the conditioner has a balanced pH to make sure the hair's natural balance is not disrupted.

1. Enhances lightened, highlighted and colour-treated hair.
2. Neutralises brassy and yellow tones, while maintaining the cool tones in blonde and grey hair.
3. Soothes and adds shine to coloured hair.
4. Moisturises and rejuvenates dry and damaged hair.
5. Protects hair from fading, breakage and split ends.
6. Free from sulfates, parabens and other harsh chemicals.
7. Lightweight and easy to use.

To use Joico Colour Balance Purple Conditioner, start by shampooing your hair with a gentle, color-safe shampoo. Rinse the shampoo out of your hair and towel dry. Squeeze a generous amount of conditioner into your hands and apply evenly to your damp hair, focusing on the mid-lengths and ends. Leave the conditioner on your hair for three to five minutes, then rinse out thoroughly with warm water. This will help to lock in the color and nourish your hair.

Pros:
-Helps to neutralize and cancel out unwanted brassy tones in blonde, bleached, or highlighted hair
-Can be used to maintain vibrancy and keep hair color longer
-Replenishes moisture to hair while adding shine and body
-Protects hair from damage caused by heat styling
-Formulated with natural ingredients such as jojoba oil and aloe vera

Cons:
-Expensive compared to other conditioners
-May leave hair feeling greasy or heavy if not rinsed out properly
-May not be suitable for all hair types and textures