Best suited to chemically treated hair — bleached, permed, relaxed, or straightened — that's dry, fragile, or has lost its elasticity. It's a consumer-friendly rinse-out mask, not a professional in-salon treatment, so it works fine as a regular deep-conditioning step at home.

What sets this apart from a standard conditioner is that it's built around modified wheat protein and cationic polymers rather than just fatty alcohols and emollients — protein is what rebuilds strength in hair weakened by bleach, perms, or relaxers, while the polymer blend does the work of taming static and flyaways rather than relying on fragrance or a vague "shine" claim. It's meant as an occasional intensive step alongside, not instead of, your everyday conditioner.

Use in place of conditioner after shampooing.

• Apply to towel-dried, freshly washed hair
• Leave on for 10-20 minutes; applying heat (hood dryer or heat cap) improves penetration
• Rinse thoroughly
• Repeat 1-2 times per week, or more often on heavily processed hair

Pros

• Built around wheat protein specifically to rebuild strength in chemically processed hair
• Cationic polymer blend cuts static and flyaways, a common complaint with damaged, porous hair
• Can double as a heat-activated treatment for extra penetration

Cons

• Marketed for damaged/chemically treated hair specifically — not intended as a daily conditioner for healthy, unprocessed hair
• Best results require a 10-20 minute wait (and ideally added heat), a bigger time commitment than a rinse-and-go conditioner