Amika is a professional haircare brand that offers a range of products for all hair types. Their signature Normcore Shampoo is specially formulated to cleanse and nourish all hair types, leaving them feeling soft and looking healthy. The unique blend of ingredients helps to strengthen and protect the hair from damage, while also enhancing its natural shine. Amika products are free from sulfates, parabens, and harsh chemicals, making them safe for everyday use.

1. Gently cleanses the scalp and hair for a refreshed, balanced feel. 2. Helps to nourish and replenish hair with essential vitamins and minerals. 3. Leaves hair looking and feeling soft, smooth, and healthy. 4. Ideal for all hair types, including color-treated hair. 5. Formulated without sulfates, parabens, phthalates, and other harsh chemicals. 6. Features pure organic oils to help protect and nourish the scalp and hair. 7. Infused with natural ingredients to help keep hair looking vibrant and healthy. 8. Helps to reduce frizz, protect against heat damage, and reduce split ends. 9. Delivers a luxurious lather for a luxurious experience. 10. Cruelty-free and vegan-friendly.

Pros: -Gently cleanses and moisturizes the hair, leaving it soft, smooth and shiny. -Contains natural ingredients such as aloe vera, sunflower oil and sea buckthorn extract, which help to nourish and protect the hair. -Formulated without sulfates, parabens or artificial colors, making it suitable for all hair types. -Infused with an invigorating herbal scent to leave hair smelling great. Cons: -May not be suitable for those with very dry or very oily hair. -The scent may be too strong for some people. -Expensive compared to other shampoos.