HOLD.ME Styling Cream is a leave-in styling cream that smooths hair and adds heat protection in one step, built around argan oil and aloe vera along with the brand's proprietary Definicire complex. DESIGNME markets Definicire as a plant-derived, clinically tested smoothing ingredient, though it's a trade name rather than a standard cosmetic ingredient, so its exact composition isn't independently listed. It's meant for all hair types and textures looking to cut frizz and add a soft, non-greasy hold rather than a stiff set.
Apply one to two pumps to damp, towel-dried hair, smoothing it through the mid-lengths and ends before combing through evenly. From there, hair can be blow-dried or styled with hot tools — DESIGNME states the formula protects up to 400°F — or the cream can go on dry hair for quick touch-ups. The line is formulated without sulfates, parabens, or animal-derived ingredients.