People with fine or limp hair who want it to look fuller and thicker, and who blow-dry. The body comes from pairing the crème with heat styling, so it suits anyone doing a round-brush blowout or a quick rough-dry.

UNITE says it is safe on hair extensions and chemically treated hair. It works at home and in the salon; the light hold makes it a base product rather than a finishing one.

Most volume products lift fine hair at the root; BOOSTA Thickening Crème is about the density of the whole head. Combed through damp hair and blow-dried, it makes each section feel fuller, so the hair looks thicker along its length and not just higher at the crown. Because the hold is light, the hair still moves and feels like hair, and the built-in UV and thermal protection means it can go on before every blow-dry.

1. Cleanse and condition with BOOSTA Shampoo and BOOSTA Conditioner.
2. Apply BOOSTA Thickening Crème to damp hair.
3. Gently comb through to the ends.
4. Blow-dry with a round or paddle brush for a smooth finish, or rough-dry for more texture.
5. Finish with your favourite UNITE finishing products.

Pros

• Makes fine hair look and feel thicker without the crunch of a gel or mousse.
• Soft, flexible hold (2 on UNITE's scale) that stays touchable.
• Adds UV and thermal protection during blow-drying, according to UNITE.
• One product gives two looks: smooth with a brush, or textured when rough-dried.

Cons

• Needs a blow-dry to do its job; air-dried results are more modest.
• Light hold only, so updos or humid days may need a finishing spray on top.
• Too much on very fine hair can weigh it down; start with a small amount.