Fine, flat, or limp hair that needs more volume and body, applied as a prep step before blow-drying. Suitable for all hair types, but it works with heat styling — it won't add volume on its own without a blow-dry.

It targets the volume problem at the root — literally, applied before styling rather than after — which is why it can add body without the stiffness of a finishing spray. That makes it a better fit for anyone whose hair falls flat by midday than reaching for more hairspray later.

Shake well, then spray evenly onto damp hair, focusing on the roots and mid-lengths, holding the bottle about 30 cm away. Comb through to distribute, then blow-dry and style as desired. This is a leave-in product — do not rinse.

It's genuinely lightweight: the film-forming polymer builds body without the stiffness or crunch some volumizing sprays leave behind. The catch is that it's a primer, not a finishing product — sprayed on and left to air-dry, it won't deliver the same lift as it will after a proper blow-dry.