Pureology - Pure Volume - Conditioner

Pureology Pure Volume Conditioner 9 oz (266 ml)
Pureology Pure Volume Conditioner 33.8 oz (1000 ml)
Pureology Pure Volume Conditioner - lightweight conditioner that enhances volume and provides color protection
Pureology Pure Volume Conditioner - before and after on fine hair

Pureology - Pure Volume - Conditioner

Regular price $44.99
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Pureology Pure Volume Conditioner is a lightweight, sulfate-free conditioner for flat, fine, color-treated hair, made to add body and restore movement without leaving the residue that makes fine strands collapse.

Wheat protein is the volume builder here, working alongside eucalyptus leaf extract. As with the rest of Pureology's core care, the formula carries the brand's patented Antifade Complex to help protect color-treated hair from fading, and the scent is the Pure Volume aromatherapy blend of pink grapefruit, wild rose and cedarwood. Pureology states the formula contains less than 1% synthetic fragrance.

  • Enhances volume and fullness in fine, limp hair
  • Weightless moisture that rinses clean
  • Color protection for dyed or lightened hair
  • 100% vegan; formulated without sulfates, parabens, mineral oil or phthalates

After shampooing, smooth a dime-sized amount through the mid-lengths and ends, massage it in, leave it for one to two minutes and rinse. Pureology pairs it with Pure Volume Shampoo and suggests finishing with Color Fanatic Multi-Tasking Leave-In Spray. Sold in a 266 ml bottle and a 1 litre salon size.

Made for fine, thin or flat hair that has been colored or lightened and tends to go limp under richer conditioners. It is a rinse-out conditioner for everyday home use and needs no special technique.

It is not the best match for thick, coarse or very dry hair; Pureology formulates its Hydrate line for normal-to-thick dry hair instead.

Most conditioners that promise moisture do it with rich emollients that sit on the hair, and on fine hair that weight shows up as flat roots. Pure Volume goes the other way: a light cream built around wheat protein that softens and detangles while leaving the hair with more body than before you washed it. Because it also carries Pureology's Antifade Complex, it suits fine hair that has been colored or highlighted, where you want lift without trading off color protection. Used with Pure Volume Shampoo, it forms a two-step routine aimed squarely at flat, fine hair.

  • After shampooing, apply a dime-sized amount to the mid-lengths and ends.
  • Gently massage it through the hair.
  • Leave it on for one to two minutes, then rinse.

For best results, shampoo first with Pure Volume Shampoo and follow with Color Fanatic Multi-Tasking Leave-In Spray.

Pros

  • Light enough for fine hair, so roots keep their lift after rinsing
  • Wheat protein helps build body and fullness
  • Antifade Complex adds color protection, useful between salon colour appointments
  • 100% vegan, with a 1 litre size for regular users

Cons

  • Too light to give thick, coarse or very dry hair the slip and moisture it needs
  • Contains wheat-derived protein, so not suitable for anyone avoiding wheat ingredients
  • Applying it at the roots can still flatten fine hair; keep it to mid-lengths and ends

Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Isopropyl Myristate, Isopropyl Alcohol, Phenoxyethanol, Parfum/Fragrance, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Tocopherol, Glycerin, Butylene Glycol, PPG-1 Trideceth-6, Chlorhexidine Dihydrochloride, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Wheat Amino Acids, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium Chloride, Sorbitan Oleate, Benzophenone-4, Citric Acid, Limonene, Eucalyptus Globulus Leaf Extract, Ascorbic Acid, Potassium Sorbate, Disodium EDTA

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