Fine, flat or limp hair that loses its shape soon after blow-drying, especially if it is colour-treated. The medium hold gives body while keeping hair soft and touchable, so it suits everyday volume rather than a sculpted or stiff set.

It is a retail styler that is easy to use at home, and it works well for stylists as a root-lift step before a round-brush blow-dry.

Root volume is hard to get on fine hair because most mousses either weigh the lengths down or leave the roots tacky. On The Rise is designed to be placed straight at the root with its applicator, so the lift is concentrated where it counts and the rest of the hair stays soft. For colour clients it also means one styler that sits within the same colour-protecting Pureology routine as their shampoo and conditioner.

• Shake the can well.
• Apply throughout towel-dried hair, or use the direct-to-root applicator for root lift.
• Blow-dry to set the volume.

Pureology's pro tip for maximum volume: concentrate the mousse at the roots, flip your head upside down and direct the dryer's airflow toward the roots for 10 to 20 seconds before brushing.

Pros:

• Direct-to-root applicator targets lift where fine hair needs it most
• Medium hold without crunch, so hair still moves
• Absorbs cleanly without visible build-up
• Includes the Antifade Complex for colour-treated hair

Cons:

• Needs a blow-dry to deliver real volume; air-dried results are softer
• Medium hold may not be enough for very heavy or coarse hair
• Aerosol can is flammable and should be kept away from heat
• Fragranced, with allergens such as linalool, limonene and coumarin