For any hair type that needs more volume and body with a firm hold that lasts, especially hair that goes flat soon after styling. It suits blow-dried styles that need structure, and its thermal protection makes it a good first step before hot tools.

JoiWhip gives you mousse volume with a firm hold that lasts, and it does it in the same step as heat protection. Put it into damp hair, blow-dry for lift, and the foam protects hair to 450°F while it sets the shape. Hair still brushes out soft instead of stiff.

Shake the can well. Hold it upside down and dispense a small amount into your hand; the formula is concentrated, so you don't need much. Distribute evenly through damp hair, then style as usual.

Pros:

• Firm hold (7 on Joico's scale) without a crunchy or sticky finish
• Builds lasting volume and body, and boosts shine
• Heat protection up to 232°C / 450°F for blow-drying and hot tools
• Paraben- and silicone-free

Cons:

• Concentrated formula; Joico advises using only a small amount
• Aerosol can: shake well and dispense upside down
• Firm hold may be more than you need for a soft, touchable style