Joico JoiFull Volumizing Shampoo is a richly lathering volumizing shampoo for fine, thin hair that gently removes the oil and dirt known to weigh strands down, leaving hair clean and ready for lasting body. It is the first step of Joico's three-part JoiFull system.

Rice protein, rich in amino acids, helps strengthen and thicken fine, limp hair and gives it visible lift, while bamboo extract, which is rich in silica, helps build volume for thicker, stronger, shinier strands. SmartRelease Technology keeps releasing its healthy-hair ingredients to protect against damage from daily styling and wear.

• Rich lather gently yet thoroughly cleanses
• Adds instant, lightweight body
• Instantly adds shine
• Used with JoiFull Conditioner and Styler: fuller, bouncier hair, 24-hour style retention and long-lasting humidity protection
• Certified PETA Global Animal Test-Free

Apply to wet hair, lather and rinse well. Available in 10.1 oz (300 ml) and 33.8 oz (1000 ml).

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Bambusa Vulgaris Stem Extract, Arginine HCl, Rosa Canina Fruit Oil, Nelumbo Nucifera Flower Extract, Phosphatidylcholine, Glycerin, Hydroxypropyl Chitosan, Sodium Benzoate, Tetrasodium Glutamate Diacetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocotrimonium Chloride, Citric Acid, Polyquaternium-47, Sodium Hydroxide, Phenoxyethanol, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Citronellol, Fragrance/Parfum