Amika - Big Hit Volumizing Shampoo

Amika Big Hit Volumizing Shampoo 9.2 oz (275 ml)
Amika Big Hit Volumizing Shampoo 33.8 oz (1000 ml)
Amika Big Hit Volumizing Shampoo - benefits
Amika Big Hit Volumizing Shampoo - before and after
Amika Big Hit Volumizing Shampoo - free-from claims

Amika - Big Hit Volumizing Shampoo

Regular price $38.99
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Amika Big Hit Volumizing Shampoo is a volume shampoo for fine to medium hair (types 1 to 3A) that gives an instant lift that lasts all day, with weightless moisture so limp hair doesn't end up dry.

Caffeine helps energize flat strands and promotes sebum elimination, glycerin adds and holds moisture, and sea buckthorn, amika's signature ingredient, brings vitamins C and A, omega-7 fatty acid and antioxidants. amika reports instant volume that lasts all day, based on a professional evaluation of 32 subjects, and 2.3x more volume in clinical testing when used with Big Hit Volumizing Conditioner.

It is certified vegan, colour safe and cruelty free, and free of sulfates (SLS/SLES), silicones, parabens, phthalates and mineral oil. Available in 275 ml and 1 L.

For fine to medium hair (types 1 to 3A) that falls flat or feels limp. It is colour safe, so it suits colour-treated fine hair too.

A retail everyday shampoo for home use. Thick, coarse or very dry hair that needs smoothing or rich moisture is better served by Normcore or Forget Frizz.

Volume shampoos often lift fine hair by drying it out. Big Hit tries to avoid that trade-off: caffeine energizes flat strands and helps with oil at the root, while glycerin keeps moisture in so hair stays soft. It is silicone-free, so there is nothing to weigh fine hair down, and with Big Hit Volumizing Conditioner amika measured 2.3x more volume.

  1. Massage through wet hair.
  2. Rinse.
  3. Follow with Big Hit Volumizing Conditioner.

1 L pump: unlock the pump before use by holding the dip tube just below the cap and twisting the top of the pump.

Pros

  • Lifts fine hair without leaving it dry, thanks to glycerin.
  • Silicone-free, so nothing coats and flattens fine strands.
  • Caffeine targets limp hair and helps clear excess oil.
  • Colour safe and vegan, with a 1 L size for regular use.

Cons

  • Built for fine to medium hair; thick, coarse or curly hair may find it too light.
  • Contains peppermint oil and added fragrance, which can bother sensitive scalps.
  • The 2.3x volume figure was measured with the matching conditioner.

Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

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