Amika Big Hit Volumizing Shampoo is a volume shampoo for fine to medium hair (types 1 to 3A) that gives an instant lift that lasts all day, with weightless moisture so limp hair doesn't end up dry.
Caffeine helps energize flat strands and promotes sebum elimination, glycerin adds and holds moisture, and sea buckthorn, amika's signature ingredient, brings vitamins C and A, omega-7 fatty acid and antioxidants. amika reports instant volume that lasts all day, based on a professional evaluation of 32 subjects, and 2.3x more volume in clinical testing when used with Big Hit Volumizing Conditioner.
It is certified vegan, colour safe and cruelty free, and free of sulfates (SLS/SLES), silicones, parabens, phthalates and mineral oil. Available in 275 ml and 1 L.