People with straight-to-coily hair who want a lightweight finishing shine oil rather than a heavy sealing butter, including those who also want a multi-use oil for beard or skin. It's a consumer retail product (sold through professional/salon channels as well as retail), suited to any experience level since it's a simple apply-and-style product.

Its distinguishing feature is weight: because it's built on lighter naturally-derived emollients (grape seed, avocado, and raspberry seed oil) rather than heavier butters or silicones, it adds shine and softness without the greasy buildup that heavier sealing oils can leave on finer hair, while still doubling as a beard or skin oil.

Apply a small amount to towel-dried or dry hair — start with a pea-sized amount for shorter hair or a nickel-to-quarter-sized amount for longer hair, adjusting for thickness — and focus application on the mid-lengths and ends. It's a leave-in product, so do not rinse it out. It can also be mixed with a KMS START product for an extra moisture boost.

Pros

• Lightweight, fast-absorbing texture that adds shine without weighing hair down.
• Multi-use — can be applied to hair, beard, or skin from one bottle.
• Vegan formula, PETA 'Beauty Without Bunnies' certified, and produced under a climate-neutral certification.
• No silicones or mineral oil in the ingredient list, unlike many finishing oils.

Cons

• Not formulated as a heat-protectant, so it doesn't replace a dedicated thermal spray before hot tools.
• Doesn't contain strengthening or bond-building ingredients, so it won't reduce breakage on its own.
• Contains added fragrance despite the 'natural origin' marketing on the base oils.
• Small bottle size means frequent hair users will need to reorder often.