Wella Ultimate Smooth Shampoo is a sulfate-based cleansing shampoo built around Wella's Metal Purifier technology, which is designed to help clear metal deposits -- for example from hard water -- that can build up on hair and contribute to dullness. Squalane and Omega-9 (oleic acid) are included to nourish hair and support a smoother outer layer as it's cleansed.
It's formulated for dry, dull, or frizzy hair, including colour-treated hair, as the entry step of Wella's Ultimate Smooth system, which also includes a conditioner, mask, and Miracle Oil Serum. Wella states the shampoo is dermatologically tested, vegan, and formulated without animal-derived ingredients. Its scent is a floral blend built around jasmine, vanilla, bergamot, peach, and sandalwood notes.
To use, apply to wet hair, work into a lather, rinse, and repeat if needed.
- Metal Purifier technology to help clear mineral/metal buildup
- Squalane and Omega-9 for smoothing and nourishment
- Suitable for colour-treated hair
