Name: AG - Set It Straight Argan Straightening Lotion
Brand: AG
Price: 23.99 CAD
Availability: InStock

AG Set It Straight Argan Straightening Lotion 5 oz (148 ml)

AG Set It Straight Argan Straightening Lotion - before and after blow-dry

AG Set It Straight Argan Straightening Lotion - previous AG Hair Care packaging next to the current AG Care tube

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AG - Set It Straight Argan Straightening Lotion

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AG Set It Straight is an argan-infused straightening lotion that you work into damp hair and blow dry, giving a smooth, frizz-free finish with humidity resistance and heat protection up to 140°C (284°F). It comes in a 148 ml (5 fl oz) tube.

The lotion does its smoothing during the blow-dry: AG recommends a round brush with a slight pull through each section to encourage the hair straight. The result is meant to hold for the day, and sometimes into a second day depending on hair type and the weather. It can be used on colour-treated hair.

Straightens and smooths during a blow-dry
Calms frizz and resists humidity
Heat protection up to 140°C / 284°F
Argan oil, panthenol and hydrolyzed pea protein in the formula

Like all AG formulas, it is free of drying sulfates and is vegan and cruelty-free.

Anyone with wavy, frizzy or puffy hair who wants a smooth, straighter blow-dry without a chemical service. AG's own customer answers confirm it can be used on colour-treated hair.

It is a retail styling lotion for home or salon use. The best results come from someone comfortable blow-drying with a round brush, because the straightening comes from the brush tension and heat, not from the lotion alone.

Set It Straight is built for the blow-dry itself. Rather than relying on a flat iron afterwards, it lets the brush and dryer do the straightening while the lotion fights frizz and humidity, so a smooth blowout keeps its shape longer. For anyone who blow-dries wavy or frizz-prone hair straight, it replaces a separate smoothing cream and heat protectant with one product.

Start with clean, damp hair.
Work the lotion evenly through the hair, using more for longer or thicker hair.
Blow dry with a round brush, using a slight pull on each section to encourage a straight result.
Finish with a flat-iron spray if you plan to iron afterwards.

Pros:

Combines smoothing, humidity resistance and heat protection in one step before the blow-dry
Holds a smooth result through the day, longer in dry weather
Fine to use on colour-treated hair
A tube makes it easy to dose by hair length

Cons:

Heat protection is rated to 140°C / 284°F, so it isn't the protectant to rely on for a hot flat iron; pair it with a flat-iron spray for that
Needs a round-brush blow-dry to straighten; it won't do much if hair is left to air dry
Contains fragrance

Aqua (Water/Eau), Hydroxyethylcellulose, Polysorbate 20, PEG-8 Amodimethicone, VP/VA Copolymer, PEG/PPG-18/18 Dimethicone, Phenoxyethanol, Polyquaternium-10, Cetrimonium Chloride, Parfum (Fragrance), PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Panthenol, Linalool, Argania Spinosa (Argan) Kernel Oil, Citric Acid, Tetrasodium Glutamate Diacetate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Limonene, Disodium Phosphate, Polysorbate 60, Alcohol, Benzyl Alcohol, Tris(Tetramethylhydroxypiperidinol) Citrate, Sodium Phosphate, Melissa Officinalis Leaf Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Prunus Serotina (Wild Cherry) Bark Extract, Humulus Lupulus (Hops) Extract, Cymbopogon Schoenanthus Extract, Urtica Dioica (Nettle) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Achillea Millefolium Extract, Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Benzoic Acid, Sorbic Acid

AG - Set It Straight Argan Straightening Lotion

AG - Set It Straight Argan Straightening Lotion

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