Forceful 23 is positioned as an all-hair-type finishing spray rather than one aimed at a specific texture, so it suits anyone whose finished style needs to hold firmly through a long day, especially in humid conditions. It's a good fit for people who've already blow-dried, curled, or otherwise shaped their hair and want that shape to last, rather than someone looking for a lightweight or flexible-hold product. It's sold as a professional salon brand but is simple enough (spray and go) for at-home consumers of any experience level; the brand markets it to both men and women.

What sets Forceful 23 apart from a lighter-hold spray is the combination of long hold duration with resistance to humidity specifically — the kind of frizz and fallout that undoes a style within hours in damp or humid air. Paired with antioxidant vitamins aimed at slowing color fade, it's built as a finishing step for people who need their style to survive a full day (or a humid climate) rather than just look good right after styling.

Apply after styling is complete, to dry hair. Hold the can 8-12 inches from your head and spray evenly over the finished style. Layer additional light coats for extra hold or control as needed. It is not intended to be applied before heat styling tools.

The strong point here is genuine holding power: it's formulated for long-wear, humidity-resistant hold that stays brushable rather than crunchy, and it's built to layer without flaking or leaving white residue. It's also positioned as vegan and largely biodegradable, if that matters to a shopper. The downsides are the ones you'd expect from any alcohol-based strong-hold spray: it can be drying with heavy daily use, it's not the right choice for someone wanting a soft or natural-movement finish, and — despite some marketing you may see elsewhere — it is a finishing spray only, not a heat protectant, so it shouldn't be relied on for that purpose before flat-ironing or curling.