All hair types, especially dry, coarse, or frizz-prone hair that needs ongoing moisture and static control through the day. It's a general consumer leave-in product suitable for daily use, not a professional-only or rinse-out treatment.

Because it's designed to stay in rather than rinse out, it keeps smoothing the cuticle and controlling static and frizz well after you've left the shower, which matters most for dry or coarse hair that tends to revert or frizz up again quickly.

After shampooing, apply a small amount to clean, damp hair, distributing evenly from mid-length to ends, and style as usual. Do not rinse out.

Pros

• Being leave-in rather than rinse-out, it keeps conditioning hair through styling and the day instead of washing away in the shower
• Light enough for daily use across all hair types per the brand's own guidance
• Combines plant-derived conditioning extracts (awapuhi, jojoba, chamomile) with proven emollients

Cons

• As a leave-in, it won't provide the deep, intensive conditioning of a rinse-out mask for very damaged or heavily processed hair
• Contains fatty alcohols and a synthetic emulsifier, so it isn't a fully natural or organic formula despite the vegan claim