Made for thick, coarse hair with natural wave or curl that gets bulky and frizzy when left to air-dry. It suits people who want to skip the blow-dryer and flat iron on most days but still want a polished, controlled finish.

If your hair is fine or medium in thickness, this formula will likely feel too heavy. Joico made a separate fine/medium version for that hair type.

Thick hair left to dry naturally usually ends up with too much volume and frizz, and many air-dry products are made for finer hair and can't hold it down. This one is the thick-hair version of Joico's Zero Heat crème. It uses flexible polymers to shape and hold coarse waves and curls as they dry, with rosehip oil for shine, so you get defined texture without heat and without a stiff cast.

Work a small amount through towel-dried hair. Scrunch and twist sections to bring out your natural texture, then let hair air-dry.

Pros:

• Built for thick, coarse texture, where a lightweight crème often can't control the volume
• 24-hour humidity control and frizz reduction, according to Joico
• Flexible hold with no crunch or sticky residue
• Cuts down the time it takes hair to air-dry

Cons:

• Too rich for fine or medium hair; that hair type needs the separate fine/medium formula
• Made for air-drying. Joico makes no heat-protection claim, so use a heat protectant if you do blow-dry or iron
• Getting hard to find, and stock at Canadian retailers is limited