People with wavy or curly hair dealing with frizz and humidity who want a gentler, sulfate-free cleanse. Gentler on color-treated curls than a sulfate-based shampoo. Consumer and at-home use; not a clarifying/deep-cleanse shampoo for oily scalps or heavy product buildup.

The differentiator is that it's built for curl chemistry specifically rather than as a generic frizz shampoo — a sulfate-free base combined with curl-supporting extracts, intended to clean without stripping the moisture and definition curls depend on, so it works with styling products rather than washing their benefit away.

Wet hair thoroughly, apply shampoo to the scalp and lengths, and massage gently — vigorous rubbing can cause extra frizz and tangling in curly hair.

• Rinse thoroughly
• Follow with the matching Foxy Curls conditioner

• Sulfate-free base is gentler on color-treated and chemically curled hair
• Formulated around curl-supporting ingredients (sunflower seed extract, shea butter, green tea extract) rather than a generic every-hair-type formula
• Adds shine without the heavier stripping effect of sulfate surfactants

• Sulfate-free shampoos typically lather less, which can feel less "cleansed" to users used to sulfate foam
• A full, brand-published ingredient breakdown isn't currently available — this appears to be an older Bed Head formulation no longer listed on TIGI's current site
• Works best paired with the matching Foxy Curls conditioner, since the shampoo alone won't fully detangle very curly hair