Consumers with brunette, red, or darker blonde hair who want extra shine and a warm golden cast added during blow-drying or as a finishing step. It works on wet or dry hair, so it suits any experience level. Because the tone reads warm, it's a poor match for platinum, ash, or gray hair where a neutral shine is preferred.

Reach for this when a finished style looks flat or ends look dull after heat styling — the combination of light-reflecting mica and smoothing silicones is what gives hair that glassy, lit-from-within look in a single step. It also suits anyone who likes building a custom finishing blend, since it's formulated to be mixed into other creams or serums rather than used only alone.

Dispense about 2 pumps into your palm. Apply through wet hair before blow-drying, or smooth through dry hair as a finishing step. To customize the effect, mix a pump into another Bed Head styling cream or serum before applying. Keep it away from the roots on fine hair, since silicones can weigh hair down close to the scalp.

Pros: the mica/iron oxide pigment genuinely creates a gold shimmer rather than relying on dye, and the silicone blend gives an immediate smoothing, anti-frizz effect on contact. It also mixes cleanly into other stylers before application.

Cons: cyclopentasiloxane and dimethicone can build up on hair with daily use, so an occasional clarifying shampoo helps; the fragrance contains common allergens (linalool, limonene, citronellol, geraniol); and the golden cast doesn't suit cool-toned or very light blonde hair.