Amika Forget Frizz Anti-Frizz Shampoo is a sulfate-free smoothing shampoo for medium to thick, coarse, wavy and coily hair (types 2A to 4C) that frizzes, and it is the first step in amika's Forget Frizz routine.
It is made with amika's Extended Humidity Shield technology, a mix of heat-activated smoothing molecules and extended-release capsules that help form a silky shield against humidity. Water lily extract helps tame frizz and improve manageability, aloe leaf juice adds shine and helps hair hold its moisture, and sea buckthorn helps nourish the cuticle. amika reports up to 74% less frizz for up to 72 hours in clinical testing.
The formula is certified vegan, colour safe and cruelty free, and free of sulfates (SLS/SLES), parabens, phthalates and mineral oil. Follow with Forget Frizz Anti-Frizz Conditioner. Available in 275 ml and 1 L.