Amika - Forget Frizz Anti-Frizz Shampoo

Amika Forget Frizz Anti-Frizz Shampoo 9.2 oz (275 ml)
Amika Forget Frizz Anti-Frizz Shampoo 33.8 oz (1000 ml)
Amika Forget Frizz Anti-Frizz Shampoo and Conditioner - benefits
Amika Forget Frizz Anti-Frizz Shampoo and Conditioner - key ingredients
Amika Forget Frizz Anti-Frizz Shampoo and Conditioner - free-from claims

Amika - Forget Frizz Anti-Frizz Shampoo

Regular price $38.99
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Amika Forget Frizz Anti-Frizz Shampoo is a sulfate-free smoothing shampoo for medium to thick, coarse, wavy and coily hair (types 2A to 4C) that frizzes, and it is the first step in amika's Forget Frizz routine.

It is made with amika's Extended Humidity Shield technology, a mix of heat-activated smoothing molecules and extended-release capsules that help form a silky shield against humidity. Water lily extract helps tame frizz and improve manageability, aloe leaf juice adds shine and helps hair hold its moisture, and sea buckthorn helps nourish the cuticle. amika reports up to 74% less frizz for up to 72 hours in clinical testing.

The formula is certified vegan, colour safe and cruelty free, and free of sulfates (SLS/SLES), parabens, phthalates and mineral oil. Follow with Forget Frizz Anti-Frizz Conditioner. Available in 275 ml and 1 L.

For medium to thick, coarse, wavy and coily hair (types 2A to 4C) that is prone to frizz, especially in humid weather. It is colour safe, so it also suits colour-treated hair.

A retail shampoo for everyday home use. It is designed as the first step of a routine, followed by the matching conditioner.

Most frizz products go on after the shower. Forget Frizz starts in the shower: its Extended Humidity Shield uses smoothing molecules and slow-release capsules to keep humidity out of the hair, while water lily extract, aloe leaf juice and sea buckthorn help seal in moisture. For wavy, curly and coily hair that swells as soon as the air gets damp, that means a smoother start before any styling product goes on.

  1. Massage through wet hair.
  2. Rinse.
  3. Follow with Forget Frizz Anti-Frizz Conditioner.

1 L pump: unlock the pump before use by holding the dip tube just below the cap and twisting the top of the pump.

Pros

  • Frizz control starts in the wash, not just at the styling step.
  • Sulfate-free, so it cleanses without the harshness that tends to rough up coarse and curly hair.
  • Colour safe and vegan.
  • Covers a wide texture range, from wavy to coily (2A to 4C).

Cons

  • Contains a silicone (phenyl trimethicone), which some curly-hair routines avoid.
  • Probably too smoothing and weighty for fine, straight hair that needs volume.
  • The 72-hour frizz result depends on following it with the rest of the routine.

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Cocamide MIPA, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice Powder, Panthenol, Coconut Acid, Trehalose, Ethyl Linoleate, Ethyl Oleate, Polyglyceryl-10 Laurate, Caprylic Acid, Xylitol, Maltodextrin, Tocopherol (Vitamin E/Vitamine E), Cetearyl Alcohol, Behentrimonium Chloride, Phenyl Trimethicone, Propylene Glycol, Ethylhexylglycerin, Polyquaternium-7, Sorbitol, Sodium Lignosulfonate, Ceresin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Sodium Isethionate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

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